IED students focus on a regenerative link between locals & tourists

By | December 22, 2022

IED – Istituto Europeo di Design explores regenerative tourism

Can tourism actually nurture both environment and humanity? IED – Istituto Europeo di Design focuses on a new way of tourism encouraging a synergic relation between local citizens and visitors with the aim of creating sustainable solutions for future needs and problems. With this in mind, and with the precious support of Greenpeace, the School’s students were asked to develop and implement models and tools for a system capable of acting and responding to the ongoing environmental crisis.

IED – Istituto Europeo di Design focuses on a new way of tourism (Limen project)

all images courtesy of IED – Istituto Europeo di Design

What can a city offer to tourists? How can designers anticipate those needs and create solutions that are meaningful and respectful with the environment? Which is the best way to communicate those new proposals to make them appealing and interesting for a wider public? IED students answered these questions with 2 projects declined thanks to the multiple areas of expertise and visions of students and courses involved: Head in the Clouds (IED Milano) and limes (IED Roma).

Both projects were enriched by a cross-disciplinary and cross-cities development coordinated by the Research Center at IED – advanced research and project development department – within the framework of the Sustainable Development Goals (SDGs) and the New European Bauhaus values ​​for beautiful, inclusive and sustainable cities.

IED students focus on a regenerative link between locals & tourists
Head in the Clouds is about the creation of different spatial rooftop solutions for buildings in Milan

LIMEN IS AN EXPERIENCE OF FLOATING PLATFORMS in Rome

Limen investigates regenerative tourism possibilities in Rome together with students involved – from courses in product design, communication design other graphic design – who develop a solution to meet either the expectations of Locals (innovation) and those of Tourists (tradition). The project is a flowing experience that connects places, people and nature consisting of floating platforms on which pedestrians actively regenerate the river through urban horticulture and exhibitions of local crafts. Linked to the genius loci both in the center and in the periphery, the design leads the visitor along the Tiber river, chosen for its strong significance it has for the city.

IED students focus on a regenerative link between locals & tourists
Limen investigates regenerative tourism possibilities in Rome as locals and tourists interact and learn from each other

IED students focus on a regenerative link between locals & tourists
Limen is a flowing experience that connects places, people and nature consisting of floating platforms

head in the clouds finds rooftop solutions in milan

Head in the Clouds is a system for rethinking the abandoned roofs of Milan while keeping in mind 3 dimensions: physical, nutritional and spiritual. The students from communication design other interior design in IED Milano create different spatial rooftop solutions for buildings located in three different neighborhoods, designing not only the new space but also a connection with the Milanese community. The physical dimension was associated with Manzoni neighborhood – a young and international area; the nutritional one with Citylife, a residential, commercial and business district; and finally, the spiritual one with Tortona, a must area for exploring art and design. The priority was to make green areas accessible to all and to exploit abandoned places, giving them a new life to bring inhabitants and tourists together through inclusive activities.

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