I first watched The Boss Baby after it left theaters and became available to stream years ago. My colleague Scaachi Koul had given it a strong endorsement, Alec Baldwin was on a hot streak playing Donald Trump on SNL, and I was a new parent, so I figured, why not? My son, still a toddler, enjoyed it, but to be honest, I was the one who loved it. Implausibly, half a decade, a sequel film, and a few seasons of a Netflix series later, I still do.
I had been a business reporter for a good portion of my career, and I cracked at the idea of a baby angling to be CEO of a corporation hellbent on reclaiming babies’ market share of adult love from puppies. I appreciated that the parents were well-meaning but laughably clueless, dorky adults — as so much of parenting feels. boss baby portrayed a farcical, dystopian version of many things we think about. It was nominated for an Oscar. When the COVID-19 pandemic lockdown meant everyone was stuck at home in 2020, my family went on to watch all the boss baby content that followed: four seasons of the Netflix series The Boss Baby: Back in Businessthe 2021 sequel The Boss Baby 2: Family Businessand the 2022 Netflix series The Boss Baby: Back in the Crib.
Now there’s a Christmas special, The Boss Baby: Christmas Bonus, a sweet 45-minute feature about the Boss Baby’s misguided attempt to boost efficiencies at Santa’s Workshop. It’s a fitting way to revisit familiar themes about the commercialization of the holiday that inspired Dr. Seuss’s famous 1957 story about the Grinch.
At home, Boss Baby (voiced now by JP Karliak) can’t help but roll his eyes at his family’s earnest participation in goofy, pointless Christmas traditions. The parents bring the Boss Baby and his older brother Tim to take pictures with Santa (George Lopez). Mall Santa turns out to be the actual Santa Claus and a former Baby Corp employee who quit to make the world a happier place with Christmas cheer. “He poached half the company for his toys-for-nothing program,” the Boss Baby explains despondently to his brother, calling Santa a “commie.” A mix-up with one of the elves (who, in this world, are also just babies) sends Boss Baby to the North Pole.
Upon arrival, he can’t bear the inefficiencies at Santa’s workshop, so he implements new systems to streamline Christmas for profit. He suggests charging kids to be on Santa’s Nice List. “Tradition’s a dumb reason to do anything,” he says. It’s painfully funny to see a white man-baby step foot in a new place and feel obliged to explain to everyone that the way they do things is wrong. He stokes discontent among the elf-babies, presumably to open up an opportunity for himself in management.
Christmas bonus is a cheeky reprisal of the same lessons in many Christmas movies: the importance of connecting with loved ones and the pitfalls of both capitalism and modern cynicism. I appreciate that it avoids being cloying, as classic Christmas movies are often, and that it moves at a pace that better holds my attention than, say, the old Charlie Brown or grinch holiday specials. Basically everything about the premise of this franchise — cutthroat toddlers in suits doling out wads of cash like baby wipes, drinking magic formula that keeps them from aging, using pacifiers that teleport them, worrying simultaneously about bottom lines and diaper changes — makes it too outlandish to ever tug hard at heartstrings. The writing is smart and the jokes are quick. I’m far from being a lonely fan: The character has had its own balloon in the Macy’s Thanksgiving Day Parade since 2020 and it actually gets the crowd chanting, “Boss Ba-by, Boss Ba-by” — he is part of the zeitgeist. Yet through all the gags, this comedy about a corporate baby still encourages me to reflect on both how I can make the holidays meaningful for my children beyond consumerism and what joys I hope for them to experience that can’t be bought. The holiday season, the end of another year, offers many people a window to take stock of their values.